Joico Colorful Anti-Fade Shampoo 1L

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

• Free of SLS/SLES sulfates*
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage**

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo

Directions: Apply to wet hair. Lather, and rinse.